Curtis Herbert openly shares (including numbers) his experience advertising his app via Facebook, Instagram, YouTube and App Store search ads, with encouraging results. A must-read if you want to try paid acquisition for your app.
Well said by Amy Hoy.
There’s just ONE THING that really, TRULY matters, and it is understanding your audience so well they think you made your product just for them.
It’s great to hear that Piezo’s and Dash’s sales have stayed roughly the same since leaving the Mac App Store. This is a good reminder that we are less dependent on Apple than we might think. I’m even reconsidering whether I should try selling Timing 2 via the Mac App Store at all.
Great advice by Derek Sivers. Balancing a day job and your passion let’s you fully concentrate on the passion in your spare time, without the need (and pressure!) to monetize it.
Has our enslavement to dopamine — to the instant hits of validation that come with a well-crafted tweet or Snapchat streak — made us happier? I suspect it has simply made us less unhappy, or rather less aware of our unhappiness, and that our phones are merely new and powerful antidepressants of a non-pharmaceutical variety.
A great way to create a sales narrative, be it in a pitch deck or on your marketing website. And thanks to the step-by-step process, it is really easy to follow and applicable to nearly every business.