🔗 Slopes Diaries #18: That Dirty M Word

Curtis Herbert openly shares (including numbers) his experience advertising his app via Facebook, Instagram, YouTube and App Store search ads, with encouraging results. A must-read if you want to try paid acquisition for your app.

🔗 Making More Outside The App Store

It’s great to hear that Piezo’s and Dash’s sales have stayed roughly the same since leaving the Mac App Store. This is a good reminder that we are less dependent on Apple than we might think. I’m even reconsidering whether I should try selling Timing 2 via the Mac App Store at all.

🔗 I Used to Be a Human Being

Has our enslavement to dopamine — to the instant hits of validation that come with a well-crafted tweet or Snapchat streak — made us happier? I suspect it has simply made us less unhappy, or rather less aware of our unhappiness, and that our phones are merely new and powerful antidepressants of a non-pharmaceutical variety.