Curtis Herbert openly shares (including numbers) his experience advertising his app via Facebook, Instagram, YouTube and App Store search ads, with encouraging results. A must-read if you want to try paid acquisition for your app.
Well said by Amy Hoy.
There’s just ONE THING that really, TRULY matters, and it is understanding your audience so well they think you made your product just for them.
It’s great to hear that Piezo’s and Dash’s sales have stayed roughly the same since leaving the Mac App Store. This is a good reminder that we are less dependent on Apple than we might think. I’m even reconsidering whether I should try selling Timing 2 via the Mac App Store at all.